So it’s understandable that the Big Tymers release was buried between the release of Silkk The Shocker’s Charge It 2 DaGame (which dropped a month prior) and C-Murder’s Life or Death, which dropped on the same day (March 17, 1998) – two of the most anticipated albums of 1998. Master P was only six months removed from the release of his 3x Platinum album, Ghetto D, which made the colonel of the tank an omnipresent figure in the rap game. P was on top of the world at this very moment, and only three months into the biggest year of his career – where his juggernaut label dropped an astounding 23 albums, most of which were certified Gold or Platinum. What you have to understand about March of 1998 is that this was the absolute height of Master P and the No Limit Records run. As much as I hate to use the term “ahead of its time,” this album was exactly that. Listen to Big Tymers’ How You Luv That now.ĭecades later, though, we can look back at the album and appreciate its greatness, and recognize it as catalyst for changing the trajectory of Southern rap. Cash Money has had a run like no other, changing and re-inventing itself to adapt with the times, surviving and thriving in the most fickle business on the planet. It was a game-changing album that set the standard for the label, which is essentially the last man standing from the bygone ’90s-era of boutique labels and music industry excess. The sound, the slang, the style of dress, the jewelry – it was all different. Tracks like “Ha” and “Back That Azz Up” were inescapable smash hits, showing a side of New Orleans rap the world had yet to see. Juvy nearly held this title for 20 years – an impressive feat for a label that was awarded for selling a billion units in 2017.
It was also Cash Money’s best-selling album until Drake came along and crushed the buildings in 2016 with Views. Others claim it was the best rap album of 1998 (which was one of hip-hop’s best years). Their big gift to consumers after inking that landmark $30 million dollar deal with Universal Records. Those old enough to remember 1998 and the sudden yet electric emergence of Cash Money Records, will likely credit Juvenile’s 400 D e greez as their first introduction to the world.
0 kommentar(er)
